In an effort to kickstart the careers of up and coming fashion designers, the UKFT (UK Fashion and Textile Association) is taking three hundred designers to Paris Fashion Week. About one third of these are budding designers who have not yet exhibited their works in Paris.
Emerging designers will have a chance to showcase their works to major womenswear buyers from all over the globe and the press, who show great interest in British brands. Paul Alger, the director of international affairs for the UKFT, stated that in today’s economic climate, it is to be expected for recently started businesses to be apprehensive to invest in international fashion shows.
Despite economic woes, there is encouraging news as a large number of emerging fashion brands will be coming to Paris since it remains to be a key place for global buyers interested in British fashion.
Designers at Paris Fashion Week include current fashion fringe winner Haizhen Wang, previous winner Fyodar Golan and FeatherM, an up and coming handbag designer. These new fashioners will join established names such as Orla Kiely, Lulu Guinness, and Dannii Minogue’s Project D. New designers will get the opportunity to showcase their designs and learn from veterans of the fashion industry.
The UKFT’s objective is to help fashion manufacturers and designers show their creations at the right fashion shows, according to Paul Alger. The UKFT will continue to support its organisation of over two thousand manufacturers, designers, and retailers, both upcoming fashioners and well-established ones. Along with the UKFT’s support, budding British fashion companies also have financial support in the form of grants from UK Trade and Investment.