Scandinavia hits the big time in London Fashion Week

On day one of London Fashion Week, Somerset House is expected to host one of the largest fashion exhibitions ever seen in Scandinavian history. More than 41 Scandinavian fashion labels, consisting of those who are both new and established in the industry, are expected to showcase their work in what is anticipated to be an informative display of the Scandinavian fashion scene.

The show will feature a special section on emerging designers, from which four talented designers from Norway, Sweden, and Denmark are expected to showcase their latest collections. Fashion Scandinavia is a Movement which is part of both the British Council International Fashion Showcase (BCIFS) and the British Fashion Council (BFC).

Also expected to launch at the event is the book ‘Fashion Scandinavia: Contemporary Cool’. The book was created by Dorothy Gundtoft, a Danish writer, fashion stylist and the curator of the display. It was published by Thames & Hudson, which has 56 Scandinavian fashion titles in its profile. Also opening is the ‘Craftsmen’s Lounge’, a new lounge bar, which will feature furniture and displays by top designers in the industry. Drinks will be provided by Scandinavian winemakers, micro distillers and gourmet brewers.

The curator Dorothy Gundtoft, said the book launch and exhibition (Fashion Scandinavia) signifies a new fashion movement where Scandinavian designers have set out to make their mark in the world. The iconic Scandinavian designs are known for their trademark meticulousness and the high quality of materials they use in their creations.

Gundtoft added that the event will be one of the largest showroom and exhibition spaces ever seen at an International Fashion Week. She also added that the exhibition promises to be very exciting since the showcase will be at the Somerset House (the centre of London Fashion Week). The Scandinavian fashion display will take place as from Friday the 15th- Tuesday the 19th of February.